Are you using Twitter to promote you or your brand? To be successful using Twitter means at minimum you have a professional looking site and an understanding of the basics when using the platform.
The following five tips will go a long way in helping you establish your brand on the site and begin growing a network of followers.
1. Complete Your Profile
This is where you decide to use a profile picture or your logo. If you don’t use either many will choose not to follow as who wants to connect with someone or something that is hiding behind an egg head. Also, in your bio, remember you can use hashtags # with relevant keywords (makes you easier to be found) and have a link to your website/blog. Don’t forget to put your location in too. Some examples below for you.
2. Add a Header Image
The new Twitter header is much larger than it once was (1500 px by 500 px) allowing you to really show very quickly what your business is all about or to talk about the launch of a new product as in the example below from Tony Robbins.
Tip. Canva.com has a Twitter header template making it much easier to get really creative with text and images..and it’s free to use.
3. Follow People/Brands Who Share Good Content
One of the biggest challenges is finding good content to share with your own network of Followers. One way is to find Tweeters who are compatible rather than competitive with your business, who are sharing good stuff that’s of interest to your network. The Tweeter will be flattered you’re sharing their content.
4. Keep Hashtags Relevant
Don’t go overboard with hashtags. Twitter suggests a maximum of two per post. While many younger Tweeters tend to ignore this advice, if you’re on Twitter in a professional capacity stick to the limit and keep your hashtags relevant.
5. Create Twitter Lists
Once your network starts to grow it becomes harder to keep track of content shared from specific Followers in a busy Twitter news feed. That’s why lists are useful. When you gain a new Follower it is better to assign them to a list you’ve already created e.g. Bloggers, Travel Writers, Politicians, Foodies etc. When you want to see content shared only from a specific group you simply go to the list you’ve created to do that.
The following short video will walk you through how to create and use lists
That’s it, five tips to get you started using another platform to reach out to a new audience and grow your business.
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