In this article I’ve put together five tips to help boost your search ranking, build fan engagement and save you time.
1. About Section
Include your website URL or have a call to action e.g.” visit our website to see all our current offers.” Also as Facebook pages are indexed in Google, it’s important to include keywords in your ‘About’ section as it will improve your chances of being found.
2. Schedule Posts
Make life easier by scheduling some of your content. Under the status update you’ll see a greyed out little clock. When you’ve written your post, click the clock icon and the calendar pops up to schedule your preferred posting date and time.
3. Photo Reposition
If you’ve uploaded a photo but don’t like how it appears on your page you can reposition it. All you do is hover over the top right hand side of the post and the pen icon will appear. Click it and a drop down menu will appear. There you’ll find ‘reposition photo,’ click then drag the photo into the position you want it. Hit ‘save’ and you’re done.
4. Cover Photo
Change your Facebook Cover image photo on a regular basis. It refreshes your page, helps to boost Edgerank and each change is announced in your Fan’s news feed keeping your Brand fresh in their minds. See the update from Soulful Bistro in my news feed below.
5. Keep Your Posts Concise
Facebook is not a place to write your story. The shorter the post the better the engagement. Posts with 80 characters or less receive 66% higher engagement than longer posts. Keep it punchy and short . Check out the shares in the Centra Ireland post below.
That’s it for now. I’ll be covering more tips on Facebook and other social media platforms in future blogs so don’t forget to sign up so that you’re receiving them.
To your online success!