When I talk to business owners about how to build brand awareness and mention blogging as one way of doing it, I often hear “But who’d be interested in what I have to say?

The reality is many of us don’t give ourselves enough credit for the kind of information or knowledge we have to hand.  We assume others know as much as we do or they just won’t value what it is we have to say.  However, that’s generally not the case.  Why?  Because if you’re passionate about something, whether it’s coffee, golf, or travel, you’ll immerse yourself in researching all there is to know about the topic.

When you really know your stuff, when you love what you do, that verve comes across to others.  You become the expert! Capture that passion and knowledge in a blog, and you become very interesting indeed.

When Passion creates Profit

Let me introduce you to this guy – Pete Cashmore.  As a teenager, Pete’s passion was to share and explain technology to a mainstream audience.  He chose blogging as his way of doing it.  As his blog became a cult success, the advertisers very quickly jumped onboard.

This 26-year old guy is now, according to the Sunday Times Rich list, worth a cool £60 million and his company Mashable valued at an amazing £200m.  This is dream come true stuff and clearly demonstrates the power of blogging.  While your blog may not achieve the same meteoric heights, you won’t know for sure unless you try.

Blogging for Business – Extending Your Reach

What you can expect if blogging regularly is to reach out to wider audience than you’re currently doing with your website.  Blogging benefits your business but if you’re still not convinced, take a look at the following:

~ Websites are often only periodically updated however, blogs being dynamic content are loved by the search engines 

~ Drop some good keywords into your blog and you’re already boosting your ranking on search engines which helps to drive traffic back to your website.  An SEO plus!

~ If you can manage it (and it can take time), bringing a personal tone (keep it professional) into your blog will help your readers and potential ‘ideal’ clients get a feel for you and your company.  What you’re doing is building rapport and creating relationships with prospects  without walking outside your door.

When all is said and done, blogging is probably one of the most accessible, easiest, and inexpensive ways to market your business.  So, what are you waiting for?

Carole Smith, Social Media Coach

Carole Smith
Social Selling Specialist

To your blogging success!

Carole Smith, SynNeo

E: info@synneo.ie | T: 353 1 547 7884 | W: SynNeo 

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