by Carole Smith | Nov 8, 2019 | Online Marketing, Travel & Aviation
As the customer buying journey continues to evolve, businesses today are being asked to provide a seamless buying journey across online and offline channels. For the traditional retailer who is not prepared, it present both challenge and risk to the ongoing success of their business.
by Carole Smith | Oct 30, 2019 | Travel & Aviation
In March 2019, ET302 left Addis Ababa for Nairobi but within minutes the flight had crashed with all on board dying. Following the tragedy, we saw the airline take the unfamiliar steps of fully integrating social media into their crisis communication handling.
by Carole Smith | Sep 26, 2019 | Travel & Aviation
To stay ahead of the crowd, travel brands are leveraging geofencing solutions to power location-based marketing.
by Carole Smith | Jul 23, 2014 | Travel & Aviation
In June 2014, Irish tour operator Topflight became the first Irish travel company featured as a success story and case study on Facebook’s global website. Topflight started business in 1982 with offices located on Dorset Street in Dublin. Topflight now has offices...
by Carole Smith | Mar 3, 2014 | Travel & Aviation
As social media continues to mature, Facebook remains the firm favourite with travel brands for promoting their services and marketing their business. The platform allows travel agents to engage with customers in real-time, promote referrals and sales, and also drive...
by Carole Smith | Sep 1, 2013 | Travel & Aviation
The report is based on an extensive research study of the Irish travel industry. It includes interviews with leading travel agents and two surveys circulated during the summer of 2013. One to consumers and the other to Irish travel agents. The report provides an...
