The report is based on an extensive research study of the Irish travel industry. It includes interviews with leading travel agents and two surveys circulated during the summer of 2013. One to consumers and the other to Irish travel agents.
The report provides an in-depth look at changes in travel consumer buying trends and how the Irish travel industry is adapting.
Results from the survey show how consumers research their next trip, the number of sites they visit, and hours spent online before making a decision to buy travel.
To read the report click here