How Online Buying Impacts the Traditional Retail Industry

How Online Buying Impacts the Traditional Retail Industry

As the customer buying journey continues to evolve, businesses today are being asked to provide a seamless buying journey across online and offline channels. For the traditional retailer who is not prepared, it present both challenge and risk to the ongoing success of their business.

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ET 302 – Managing a Crisis in the Digital Era

ET 302 – Managing a Crisis in the Digital Era

In March 2019, ET302 left Addis Ababa for Nairobi but within minutes the flight had crashed with all on board dying. Following the tragedy, we saw the airline take the unfamiliar steps of fully integrating social media into their crisis communication handling.

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When Was Your Last Facebook Page Audit?

When Was Your Last Facebook Page Audit?

I recently audited the social presence of a group of individual businesses within the travel industry.  While the audit was specific to one sector it is a fair representation of many small to medium businesses who similarly use social media to promote their services....

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