How Online Buying Impacts the Traditional Retail Industry
As the customer buying journey continues to evolve, businesses today are being asked to provide a seamless buying journey across online and offline channels. For the traditional retailer who is not prepared, it present both challenge and risk to the ongoing success of their business.
ET 302 – Managing a Crisis in the Digital Era
In March 2019, ET302 left Addis Ababa for Nairobi but within minutes the flight had crashed with all on board dying. Following the tragedy, we saw the airline take the unfamiliar steps of fully integrating social media into their crisis communication handling.
How the Travel Industry can stay ahead with Geofencing Technology
To stay ahead of the crowd, travel brands are leveraging geofencing solutions to power location-based marketing.
How to Handle Negative Feedback Online
Handling negative feedback posted on a social media site can scare many business owners who are unprepared on how to handle it. A little planning ahead can change that.
When Was Your Last Facebook Page Audit?
I recently audited the social presence of a group of individual businesses within the travel industry. While the audit was specific to one sector it is a fair representation of many small to medium businesses who similarly use social media to promote their services....
Ethiopian Launch the Airbus A350 on Heathrow – Addis Ababa Route
Passengers on Ethiopian’s daily non-stop service between Heathrow and Addis Ababa will be able to enjoy the technically advanced new Airbus A350 XWB. The A350 will operate on the route from 14 August 2016. Interior cabin features include wider seats, lower engine...