Surviving the Pandemic

Surviving the Pandemic

As the global pandemic rolls into a second year, many businesses have had to adapt their business model to survive the impact of COVID-19. From the small business with no website relying on social channels to promote their business to the airlines reconfiguring their passenger aircraft to cargo carriers, what’s needed is agility – the ability to adapt quickly to change – to survive.

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Digital Marketing Executive Role for Travel Media Company

Digital Marketing Executive Role for Travel Media Company

The Company This is a new start up in the travel publishing world launching March/April 2020 and based in the south Dublin location of Rathmines. The company is looking for a bright, innovative Digital Marketing Executive to join their small team.  Minimum requirement...

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How Online Buying Impacts the Traditional Retail Industry

How Online Buying Impacts the Traditional Retail Industry

As the customer buying journey continues to evolve, businesses today are being asked to provide a seamless buying journey across online and offline channels. For the traditional retailer who is not prepared, it present both challenge and risk to the ongoing success of their business.

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ET 302 – Managing a Crisis in the Digital Era

ET 302 – Managing a Crisis in the Digital Era

In March 2019, ET302 left Addis Ababa for Nairobi but within minutes the flight had crashed with all on board dying. Following the tragedy, we saw the airline take the unfamiliar steps of fully integrating social media into their crisis communication handling.

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