Facebook Marketing for Travel Agents

As social media continues to mature, Facebook remains the firm favourite with travel brands for promoting their services and marketing their business.  The platform allows travel agents to engage with customers in real-time, promote referrals and sales, and also drive...

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Without a Facebook Strategy You’re Going to Fail

While that title might seem heavy-handed the reality is, if you’ve banged up a Facebook page because you think you should, take a half-hearted approach to the content you post and rarely interact with your audience, your chances of success are small. To use Facebook...

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Facebook Marketing Tips for Valentine’s Day

Valentine’s Day couldn’t come at a better time for businesses.  The end of year sales are long over and the inevitable slump that follows well entrenched. Happily the very commercial Valentine’s Day brings the romantics out in force who want to show their love through...

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The Big News with Facebook – The Free Ride Is Over!

As the big topic right now is the latest change with the Facebook algorithm I'm going to share with you what's been going on. Brands using Facebook as part of their marketing, are experiencing a drop in organic reach on their pages. While there are exceptions and your...

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Facebook Brands Pages Are All Christmassy!

It's that wonderful time of the year again so I thought I'd take a look at some Irish brands on Facebook and see which ones are making the most of the prime real estate a Facebook cover image is. In no particular order, first up is Centra who've gone with a little...

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