The latest from the blog
Your Ego is Losing You Business
When ego gets in the way, it’s a sure way of losing the confidence of your client, or at worst the contract and any future referrals.
Google My Business is Being Replaced
Have you seen this recently? For a little background to this At the beginning of 2022, Google announced it was replacing “Google My Business” with “Google Business Profile” stating it as an updated way for local businesses to manage their local listing. Then on the 4th April, Google announced that the “Google My Business” app has been replaced and users will now manage their profile through the Google Maps and Google Search apps. In a nutshell, Google is saying it prefers businesses with single listings to manage their businesses in Search or Maps and not in the old Google My Business...
Social Media Marketing: Outsource or DIY
If you’re a small business owner, with an eye on scaling up your business, you’ll know the marketing and promotion of you and your business is crucial for success. Once you know what it is you want to achieve with the business, you’ll need to have goals in place and a plan to achieve them. That plan will need to cover who you’re targeting for your product or service, where you’ll find that target audience, and the content you'll need to share to attract and engage them. You’ll also need to ask yourself the question, “Have I the time and skills to do this on my own?” The following might help...
10 Marketing Strategies for Small Businesses in 2022
Since that first lockdown in March 2020, the shift to buying online accelerated at a pace few of us could ever had anticipated. For businesses to survive it required an ability to adapt, with some completely changing their business model. Those of you reading this who are small business owners still operating, it is worth pausing to take a bow and congratulate yourself because you didn’t get here without been resilient and batting every challenge that came your way over the past two years. But what next for 2022? Well, covid is still here, and however this year pans out, we can be...
How to Grow an Online Personal Brand
If you are a business owner, and more so a small business owner, then you are the face of your company. And in the digital world that we live in, it is expected that you are going to have a digital footprint – in other words an online presence. Nowadays, if we’re given a recommendation, most of us will put the name of the person or the company into Google to see what returns. And what we see will either spur us on to make contact with that person or move us on to look for someone else. What's Your Online Brand Like? It’s worth a reminder here that people like to know who is...
5 Ways Business Coaching Helps Small Business Owners
As a small business owner starting out it’s generally with bundles of enthusiasm and positive energy. Knowing you have responsibility for product design, business development, marketing, and managing the books, might be a little daunting but it’s also exciting. Master of Your Own Destiny For those making the shift from employee to self-employed, there is an additional bonus – you can now do it your way! Having no one telling you the company likes it this way and not the way you’re doing it is so over. So too is being asked to attend endless meetings that you’d rather avoid. It...