Small Business Coaching

The latest from the blog

10 Marketing Strategies for Small Businesses in 2022

10 Marketing Strategies for Small Businesses in 2022

Since that first lockdown in March 2020, the shift to buying online accelerated at a pace few of us could ever had anticipated.  For businesses to survive it required an ability to adapt, with some completely changing their business model. Those of you reading this who are small business owners still operating, it is worth pausing to take a bow and congratulate yourself because you didn’t get here without been resilient and batting every challenge that came your way over the past two years.   But what next for 2022?  Well, covid is still here, and however this year pans out, we can be...

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How to Grow an Online Personal Brand

How to Grow an Online Personal Brand

If you are a business owner, and more so a small business owner, then you are the face of your company.  And in the digital world that we live in, it is expected that you are going to have a digital footprint – in other words an online presence.   Nowadays, if we’re given a recommendation, most of us will put the name of the person or the company into Google to see what returns.  And what we see will either spur us on to make contact with that person or move us on to look for someone else.   What's Your Online Brand Like? It’s worth a reminder here that people like to know who is...

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5 Ways Business Coaching Helps Small Business Owners

5 Ways Business Coaching Helps Small Business Owners

As a small business owner starting out it’s generally with bundles of enthusiasm and positive energy.  Knowing you have responsibility for product design, business development, marketing, and managing the books, might be a little daunting but when starting out, it’s also exciting. Becoming Master of Your Own DestinyFor those making the shift from employee to self-employed, there is an additional bonus – you can do it your way!  Having no one telling you the company likes it this way and not the way you’re doing it is so over as is scheduling meetings that you’re rather not attend.  It feels...

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How to Handle Negative Customer Reviews

How to Handle Negative Customer Reviews

With reviews encouraged by businesses, it’s all wonderful if they’re positive but what happens when you get a bad review?.  Do you ignore it, or maybe even delete it if you can?   Here’s the thing, a review based on an experience with your company is always subjective.  What one person views as an amazing service another might think it as average. And that’s something you're going to have to accept. However, if you get a review that is truly negative, what should you do?   The Offline Complaint  For now, let’s look at how you’d handle someone standing in your shop complaining. ...

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How To Write a Compelling Social Media Post

How To Write a Compelling Social Media Post

When it comes to social media marketing, it's important that you start by knowing who you are targeting and what content they want to see from you. So, let's say, you do know who you are targeting, and you know exactly what it is you want to say.  Next is creating the post.   First thing to remember is, a big no no is putting up a wall of text.  And the reason for that is, people skim their newsfeeds and if you want to grab their attention, a block of text isn’t going to cut it. For a post to stop the skimmer, there are 3 key components Headline – Your Hook Value - The Body of text Call to...

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Surviving the Pandemic

Surviving the Pandemic

As the global pandemic rolls into a second year, many businesses have had to adapt their business model to survive the impact of COVID-19. From the small business with no website relying on social channels to promote their business to the airlines reconfiguring their passenger aircraft to cargo carriers, what’s needed is agility – the ability to adapt quickly to change – to survive.

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