The latest from the blog
How To Write a Compelling Social Media Post
When it comes to social media marketing, it's important that you start by knowing who you are targeting and what content they want to see from you. So, let's say, you do know who you are targeting, and you know exactly what it is you want to say. Next is creating the post. First thing to remember is, a big no no is putting up a wall of text. And the reason for that is, people skim their newsfeeds and if you want to grab their attention, a block of text isn’t going to cut it. For a post to stop the skimmer, there are 3 key components Headline – Your Hook Value - The Body of text Call to...
Surviving the Pandemic
As the global pandemic rolls into a second year, many businesses have had to adapt their business model to survive the impact of COVID-19. From the small business with no website relying on social channels to promote their business to the airlines reconfiguring their passenger aircraft to cargo carriers, what’s needed is agility – the ability to adapt quickly to change – to survive.
How Online Buying Impacts the Traditional Retail Industry
As the customer buying journey continues to evolve, businesses today are being asked to provide a seamless buying journey across online and offline channels. For the traditional retailer who is not prepared, it present both challenge and risk to the ongoing success of their business.
ET 302 – Managing a Crisis in the Digital Era
In March 2019, ET302 left Addis Ababa for Nairobi but within minutes the flight had crashed with all on board dying. Following the tragedy, we saw the airline take the unfamiliar steps of fully integrating social media into their crisis communication handling.
How the Travel Industry can stay ahead with Geofencing Technology
To stay ahead of the crowd, travel brands are leveraging geofencing solutions to power location-based marketing.
How to Handle Negative Feedback Online
Handling negative feedback posted on a social media site can scare many business owners who are unprepared on how to handle it. A little planning ahead can change that.