The latest from the blog
How Online Buying Impacts the Traditional Retail Industry
As the customer buying journey continues to evolve, businesses today are being asked to provide a seamless buying journey across online and offline channels. For the traditional retailer who is not prepared, it present both challenge and risk to the ongoing success of their business.
ET 302 – Managing a Crisis in the Digital Era
In March 2019, ET302 left Addis Ababa for Nairobi but within minutes the flight had crashed with all on board dying. Following the tragedy, we saw the airline take the unfamiliar steps of fully integrating social media into their crisis communication handling.
How the Travel Industry can stay ahead with Geofencing Technology
To stay ahead of the crowd, travel brands are leveraging geofencing solutions to power location-based marketing.
How to Handle Negative Feedback Online
Handling negative feedback posted on a social media site can scare many business owners who are unprepared on how to handle it. A little planning ahead can change that.
When Was Your Last Facebook Page Audit?
I recently audited the social presence of a group of businesses within the travel industry. While the audit was specific to one sector it is a fair representation of many small to medium businesses who similarly use social media marketing to promote their services and grow their business. My end goal was to determine who, within the group, was using social media marketing effectively to promote their products and services. While some companies used multiple sites including Twitter and Instagram, Facebook was overall the primary social media platform used. That makes a lot of sense as...
How To Lose Business Credibility Real Fast
Updated Jan 2022 So, I’m at a conference and someone says, “I hear you know something about websites and I’m having a problem with mine.” I realise we’ve both left the same workshop and while I’d been singled out by the presenter as a Facebook expert, there hadn’t been any mention of websites. Having said that, as I’ve collaborated on projects with website designers and also being polite, I thought I could point her in the direction of someone who could help. Hosting and WordPress As the woman talked, I gathered she was confused about her hosting supplier or more specifically the service...