Small Business Coaching

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When Was Your Last Facebook Page Audit?

When Was Your Last Facebook Page Audit?

I recently audited the social presence of a group of businesses within the travel industry.  While the audit was specific to one sector it is a fair representation of many small to medium businesses who similarly use social media marketing to promote their services and grow their business. My end goal was to determine who, within the group, was using social media marketing effectively to promote their products and services. While some companies used multiple sites including Twitter and Instagram, Facebook was overall the primary social media platform used.  That makes a lot of sense as...

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How To Lose Business Credibility Real Fast

How To Lose Business Credibility Real Fast

Updated Jan 2022 So, I’m at a conference and someone says, “I hear you know something about websites and I’m having a problem with mine.”  I realise we’ve both left the same workshop and while I’d been singled out by the presenter as a Facebook expert, there hadn’t been any mention of websites.  Having said that, as I’ve collaborated on projects with website designers and also being polite, I thought I could point her in the direction of someone who could help. Hosting and WordPress As the woman talked, I gathered she was confused about her hosting supplier or more specifically the service...

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