Small Business Coaching

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How To Write a Compelling Social Media Post

How To Write a Compelling Social Media Post

When it comes to social media marketing, it's important that you start by knowing who you are targeting and what content they want to see from you. So, let's say, you do know who you are targeting, and you know exactly what it is you want to say.  Next is creating the post.   First thing to remember is, a big no no is putting up a wall of text.  And the reason for that is, people skim their newsfeeds and if you want to grab their attention, a block of text isn’t going to cut it. For a post to stop the skimmer, there are 3 key components Headline – Your Hook Value - The Body of text Call to...

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Surviving the Pandemic

Surviving the Pandemic

As the global pandemic rolls into a second year, many businesses have had to adapt their business model to survive the impact of COVID-19. From the small business with no website relying on social channels to promote their business to the airlines reconfiguring their passenger aircraft to cargo carriers, what’s needed is agility – the ability to adapt quickly to change – to survive.

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