I recently audited the social presence of a group of businesses within the travel industry. While the audit was specific to one sector it is a fair representation of many small to medium businesses who similarly use social media marketing to promote their services...
(Updated Sept 2016) If you’ve never created a Facebook ad before now, trust me when I tell you, when you do, you’ll be nicely surprised at just how effective they are. This blog is really to get you feeling comfortable and familiar with the process of creating a...
Over the past week I’ve watched a large brand conduct a ‘Like & Share’ competition on Facebook. Now what’s interesting is, it is an enterprise size company with a dedicated marketing department ignoring Facebook’s clear guidelines about hosting...
Yet again we see the headlines ‘Teens Abandon Facebook’ with the subtext suggesting marketers do the same. One of the more recent reports from an investment bank, Piper Jaffray inferred kids are definitely over Facebook and that they’re moving in their droves...
Not before time I’ve put together an overview of the highlights from the Facebook Marketing Summit which was held in DCU in Dublin on 19/20 June 2014. The event had companies who were preferred partners of Facebook presenting the latest tools and apps to monitor,...
While that title might seem heavy-handed the reality is, if you’ve banged up a Facebook page because you think you should, take a half-hearted approach to the content you post and rarely interact with your audience, your chances of success are small. To use Facebook...
