If you are a business owner, and more so a small business owner, then you are the face of your company. And in the digital world that we live in, it is expected that you are going to have a digital footprint – in other words an online presence. Nowadays, if...
As a small business owner starting out it’s generally with bundles of enthusiasm and positive energy. Knowing you have responsibility for product design, business development, marketing, and managing the books, might be a little daunting but when starting out, it’s...
With reviews encouraged by businesses, it’s all wonderful if they’re positive but what happens when you get a bad review?. Do you ignore it, or maybe even delete it if you can? Here’s the thing, a review based on an experience with your company is always...
When it comes to social media marketing, it’s important that you start by knowing who you are targeting and what content they want to see from you. So, let’s say, you do know who you are targeting, and you know exactly what it is you want to say. Next is...
When completing an audit of a large group of independent travel agencies and grading their online presence (for a social media award) I came across a company with virtually no online presence. Now a few years back I’d had a chat with the business owner of that same...
Traveling is easier than ever before, with endless resources available at our fingertips to research, plan, and share trips. This also means the travel industry is getting more competitive, with a new boom of travel apps vying for the traveler’s attention. Amongst it...
