I’m going to start by saying, one of the big no no’s when creating a social post is to put up a wall of text.  Nowadays people are scrollers and if you want a post to grab the scroller’s attention a block of text isn’t going to cut it.

 

There are 3 key components to a successful social post

  1. Headline – Your Hook
  2. Value – The Body of text
  3. Call to action

 

Headline

Let’s talk about the headline and I’m going to ask you to think about how the newspapers have been doing it for years.  Every headline is created to grab attention and pull us in to read more.  And you need to think the same way when creating your post headline.

 

Here’s an example of 2 headlines.

 

Email Marketing to Build Your Business

The Secret to Building More Business

 

Which one grabs your attention more?

The likelihood is, it’s the second one.  The first leaves no room for curiosity while the second one might have you pause scrolling, interest piqued enough that you stay and read the text.

Value – Body Text

Now the body text needs to offer the reader value.  It needs to inform, entertain, or educate.  If you are clear on who you are targeting, you’ll know what they need from you. Your body text will therefore show your expertise and understanding of the pain points of your target audience by answering the questions you know they have.

 

Call to Action

Once you’ve done the above, you then need to have a CTA or Call to Action.  What do you want the reader to do?

  • Answer a question
  • Tag a friend
  • Sign up for your newsletter/webinar
  • Book now

 

And lastly, make sure to attach a copyright free image to your post that again is aimed at grabbing the busy scrollers attention.

To Your Success!

Want to get in touch?

carolesmith@synneo.ie

 

 

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