5 Ways Business Coaching Helps Small Business Owners

5 Ways Business Coaching Helps Small Business Owners

As a small business owner starting out it’s generally with bundles of enthusiasm and positive energy.  Knowing you have responsibility for product design, business development, marketing, and managing the books, might be a little daunting but when starting out, it’s...

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How to Handle Negative Customer Reviews

How to Handle Negative Customer Reviews

With reviews encouraged by businesses, it’s all wonderful if they’re positive but what happens when you get a bad review.  Do you ignore it, or maybe even delete it if you can?   Here’s the thing, a review based on an experience with your company is a subjective...

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How To Write a Compelling Social Media Post

How To Write a Compelling Social Media Post

I’m going to start by saying, one of the big no no’s when creating a social post is to put up a wall of text.  Nowadays people are scrollers and if you want a post to grab the scroller’s attention a block of text isn’t going to cut it.   There are 3 key...

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Surviving the Pandemic

Surviving the Pandemic

As the global pandemic rolls into a second year, many businesses have had to adapt their business model to survive the impact of COVID-19. From the small business with no website relying on social channels to promote their business to the airlines reconfiguring their passenger aircraft to cargo carriers, what’s needed is agility – the ability to adapt quickly to change – to survive.

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How Online Buying Impacts the Traditional Retail Industry

How Online Buying Impacts the Traditional Retail Industry

As the customer buying journey continues to evolve, businesses today are being asked to provide a seamless buying journey across online and offline channels. For the traditional retailer who is not prepared, it present both challenge and risk to the ongoing success of their business.

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ET 302 – Managing a Crisis in the Digital Era

ET 302 – Managing a Crisis in the Digital Era

In March 2019, ET302 left Addis Ababa for Nairobi but within minutes the flight had crashed with all on board dying. Following the tragedy, we saw the airline take the unfamiliar steps of fully integrating social media into their crisis communication handling.

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