I recently audited the social presence of a group of businesses within the travel industry. While the audit was specific to one sector it is a fair representation of many small to medium businesses who similarly use social media marketing to promote their services...
Valentine’s Day couldn’t come at a better time for businesses. The end of year sales are long over and the inevitable slump that follows well entrenched. Happily the very commercial Valentine’s Day brings the romantics out in force who want to show their love through...
Last week Facebook announced massive changes to the News Feed but it was the words, “Fans will see ALL updates from the Brands they’ve liked” that had marketers jumping up and down with delight. It sounded like Facebook had listened to the frustrations expressed by...
Are you a small business owner who hands over your social media management to someone else because they appear to know how it works? In my experience working with SMEs business owners, many take this hands-off approach with their social media often quoting a lack of...
When I talk to business owners about how to build brand awareness and mention blogging as one way of doing it, I often hear “But who’d be interested in what I have to say?” The reality is many of us don’t give ourselves enough credit for the kind of information or...
