When it comes to social media marketing, it’s important that you start by knowing who you are targeting and what content they want to see from you. So, let’s say, you do know who you are targeting, and you know exactly what it is you want to say. Next is...
Valentine’s Day couldn’t come at a better time for businesses. The end of year sales are long over and the inevitable slump that follows well entrenched. Happily the very commercial Valentine’s Day brings the romantics out in force who want to show their love through...
As the big topic right now is the latest change with the Facebook algorithm I’m going to share with you what’s been going on. Brands using Facebook as part of their marketing, are experiencing a drop in organic reach on their pages. While there are...
Have you got a preferred social tool? While I’m using at least five different social sites, the one that generates the most leads for my business is LinkedIn. It is primarily a B2B (business to business) platform and viewed by many as the site for professionals who...
One of the most important parts of your LinkedIn profile is the image you use. It needs to offer prospects and connections an easy way of identifying you. Aside from that, the image needs to be a good representation of you and the profession you hail from. A head...
