I recently audited the social presence of a group of businesses within the travel industry. While the audit was specific to one sector it is a fair representation of many small to medium businesses who similarly use social media marketing to promote their services...
(Updated Sept 2016) If you’ve never created a Facebook ad before now, trust me when I tell you, when you do, you’ll be nicely surprised at just how effective they are. This blog is really to get you feeling comfortable and familiar with the process of creating a...
Yet again we see the headlines ‘Teens Abandon Facebook’ with the subtext suggesting marketers do the same. One of the more recent reports from an investment bank, Piper Jaffray inferred kids are definitely over Facebook and that they’re moving in their droves...
While that title might seem heavy-handed the reality is, if you’ve banged up a Facebook page because you think you should, take a half-hearted approach to the content you post and rarely interact with your audience, your chances of success are small. To use Facebook...
Valentine’s Day couldn’t come at a better time for businesses. The end of year sales are long over and the inevitable slump that follows well entrenched. Happily the very commercial Valentine’s Day brings the romantics out in force who want to show their love through...
