Since that first lockdown in March 2020, the shift to buying online accelerated at a pace few of us could ever had anticipated. For businesses to survive it required an ability to adapt, with some completely changing their business model. Those of you reading this...
When completing an audit of a large group of independent travel agencies and grading their online presence (for a social media award) I came across a company with virtually no online presence. Now a few years back I’d had a chat with the business owner of that same...
As social media continues to mature, Facebook remains the firm favourite with travel brands for promoting their services and marketing their business. The platform allows travel agents to engage with customers in real-time, promote referrals and sales, and also drive...
Valentine’s Day couldn’t come at a better time for businesses. The end of year sales are long over and the inevitable slump that follows well entrenched. Happily the very commercial Valentine’s Day brings the romantics out in force who want to show their love through...
Earlier this year Facebook announced the roll-out of Graph Search or as it’s now more commonly known, Local Search. It’s the replacement to Facebook’s ‘Nearby’ which allows users find friends or businesses close to where they’re located. Up to now, the search...
