If you’re a small business owner, with an eye on scaling up your business, you’ll know the marketing and promotion of you and your business is crucial for success. Once you know what it is you want to achieve with the business, you’ll need to have goals in place and a...
In a nutshell, Social Selling is using the social sites for prospecting and lead generation. The sale itself may not take place on the site although expect the ‘buy’ buttons to roll out soon. There are rumours Twitter is nearly there with their ‘buy’ button and we...
While that title might seem heavy-handed the reality is, if you’ve banged up a Facebook page because you think you should, take a half-hearted approach to the content you post and rarely interact with your audience, your chances of success are small. To use Facebook...
Valentine’s Day couldn’t come at a better time for businesses. The end of year sales are long over and the inevitable slump that follows well entrenched. Happily the very commercial Valentine’s Day brings the romantics out in force who want to show their love through...
In the past few years the emergence of social media has changed everything about business. The very public voice of the consumer has prompted a shift from brand dictatorship to customer democracy. If anything, the customer is now king and for brands, it’s all...
