I recently audited the social presence of a group of businesses within the travel industry. While the audit was specific to one sector it is a fair representation of many small to medium businesses who similarly use social media marketing to promote their services...
What are Twitter Hashtags? Hashtags arrived on the scene initially with Twitter and is used a lot on Instagram and more recently now on Facebook. A hashtag is the following symbol # and it precedes a word or term e.g. #smallbusiness, #traveltuesday. If you use...
Yet again we see the headlines ‘Teens Abandon Facebook’ with the subtext suggesting marketers do the same. One of the more recent reports from an investment bank, Piper Jaffray inferred kids are definitely over Facebook and that they’re moving in their droves...