Updated Jan 2022 So, I’m at a conference and someone says, “I hear you know something about websites and I’m having a problem with mine.” I realise we’ve both left the same workshop and while I’d been singled out by the presenter as a Facebook expert, there hadn’t...
In a nutshell, Social Selling is using the social sites for prospecting and lead generation. The sale itself may not take place on the site although expect the ‘buy’ buttons to roll out soon. There are rumours Twitter is nearly there with their ‘buy’ button and we...
Have you got a preferred social tool? While I’m using at least five different social sites, the one that generates the most leads for my business is LinkedIn. It is primarily a B2B (business to business) platform and viewed by many as the site for professionals who...
One of the most important parts of your LinkedIn profile is the image you use. It needs to offer prospects and connections an easy way of identifying you. Aside from that, the image needs to be a good representation of you and the profession you hail from. A head...
Love them or hate them, LinkedIn Endorsements are here to stay so if you haven’t already done so, it’s time to embrace them and make them work for you and your brand. If I’m honest, the roll-out of Endorsements from LinkedIn seemed a little frivolous to me for a site...
