If you’re a small business owner, with an eye on scaling up your business, you’ll know the marketing and promotion of you and your business is crucial for success. Once you know what it is you want to achieve with the business, you’ll need to have goals in place and a...
It’s doubtful you need a reminder but just in case, here it is. This crisis is a global one, everyone knows about it and we’re all experiencing it. And if you’re in the middle of a downturn in business it’s not due to a lack of market research or getting your pricing...
Updated: Jan 2022 In the early days of social media marketing, negative feedback posted online had many a business owner avoiding social media entirely. For those of you around long enough, you’ll remember a time when complaining to a business required a visit...
As the big topic right now is the latest change with the Facebook algorithm I’m going to share with you what’s been going on. Brands using Facebook as part of their marketing, are experiencing a drop in organic reach on their pages. While there are...
When I talk to business owners about how to build brand awareness and mention blogging as one way of doing it, I often hear “But who’d be interested in what I have to say?” The reality is many of us don’t give ourselves enough credit for the kind of information or...
