I recently audited the social presence of a group of businesses within the travel industry. While the audit was specific to one sector it is a fair representation of many small to medium businesses who similarly use social media marketing to promote their services...
In a nutshell, Social Selling is using the social sites for prospecting and lead generation. The sale itself may not take place on the site although expect the ‘buy’ buttons to roll out soon. There are rumours Twitter is nearly there with their ‘buy’ button and we...
In the past few years the emergence of social media has changed everything about business. The very public voice of the consumer has prompted a shift from brand dictatorship to customer democracy. If anything, the customer is now king and for brands, it’s all...
