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A Picture is Worth a Thousand Words

by Carole Smith | Oct 2, 2013 | LinkedIn, Social Media Marketing

One of the most important parts of your LinkedIn profile is the image you use.  It needs to offer prospects and connections an easy way of identifying you. Aside from that, the image needs to be a good representation of you and the profession you hail from.  A head...

LinkedIn Endorsements…Helping You Build Your Personal Brand

by Carole Smith | Jan 22, 2013 | LinkedIn, Online Marketing

Love them or hate them, LinkedIn Endorsements are here to stay so if you haven’t already done so, it’s time to embrace them and make them work for you and your brand. If I’m honest, the roll-out of Endorsements from LinkedIn seemed a little frivolous to me for a site...

A to Z of How to Grow Your Small Business Online

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