Updated: Jan 2022 In the early days of social media marketing, negative feedback posted online had many a business owner avoiding social media entirely. For those of you around long enough, you’ll remember a time when complaining to a business required a visit...
Updated Jan 2022 So, I’m at a conference and someone says, “I hear you know something about websites and I’m having a problem with mine.” I realise we’ve both left the same workshop and while I’d been singled out by the presenter as a Facebook expert, there hadn’t...
In the past few years the emergence of social media has changed everything about business. The very public voice of the consumer has prompted a shift from brand dictatorship to customer democracy. If anything, the customer is now king and for brands, it’s all...
