As a small business owner starting out it’s generally with bundles of enthusiasm and positive energy. Knowing you have responsibility for product design, business development, marketing, and managing the books, might be a little daunting but it’s also exciting....
It’s doubtful you need a reminder but just in case, here it is. This crisis is a global one, everyone knows about it and we’re all experiencing it. And if you’re in the middle of a downturn in business it’s not due to a lack of market research or getting your pricing...
Time and again, when I ask the question, why are you venturing into using Social Media a frequent reply is, “Because everyone else is doing it.” The thing is, it’s not a good reason and an unlikely one to score much success with your social media campaign. Hence, it’s...
