If you’re a small business owner, with an eye on scaling up your business, you’ll know the marketing and promotion of you and your business is crucial for success. Once you know what it is you want to achieve with the business, you’ll need to have goals in place and a...
With reviews encouraged by businesses, it’s all wonderful if they’re positive but what happens when you get a bad review?. Do you ignore it, or maybe even delete it if you can? Here’s the thing, a review based on an experience with your company is always...
When it comes to social media marketing, it’s important that you start by knowing who you are targeting and what content they want to see from you. So, let’s say, you do know who you are targeting, and you know exactly what it is you want to say. Next is...
Updated: Jan 2022 In the early days of social media marketing, negative feedback posted online had many a business owner avoiding social media entirely. For those of you around long enough, you’ll remember a time when complaining to a business required a visit...
In the past few years the emergence of social media has changed everything about business. The very public voice of the consumer has prompted a shift from brand dictatorship to customer democracy. If anything, the customer is now king and for brands, it’s all...
