I recently audited the social presence of a group of businesses within the travel industry. While the audit was specific to one sector it is a fair representation of many small to medium businesses who similarly use social media marketing to promote their services...
The report is based on an extensive research study of the Irish travel industry. It includes interviews with leading travel agents and two surveys circulated during the summer of 2013. One to consumers and the other to Irish travel agents. The report provides an...
