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When Was Your Last Facebook Page Audit?

When Was Your Last Facebook Page Audit?

by Carole Smith | Jan 18, 2017 | Facebook Marketing, Social Media Marketing

I recently audited the social presence of a group of businesses within the travel industry.  While the audit was specific to one sector it is a fair representation of many small to medium businesses who similarly use social media marketing to promote their services...

What is Social Selling?

by Carole Smith | May 2, 2014 | Online Marketing, Social Media Marketing

In a nutshell, Social Selling is using the social sites for prospecting and lead generation. The sale itself may not take place on the site although expect the ‘buy’ buttons to roll out soon. There are rumours Twitter is nearly there with their ‘buy’ button and we...

Interview with Ciara Conlon – The ‘Productivity Coach’

by Carole Smith | May 17, 2013 | Online Marketing

Ciara, can you tell our readers a little about you and how you’ve become known as the ‘Productivity Coach?’ It all started on a holiday in South Africa when I met my husband’s uncle. He delivered Productivity Training to organisations in South...

Facebook ‘Like & Share’ Competitions: Are they worth the risk?

by Carole Smith | Feb 4, 2013 | Facebook Marketing, Online Marketing

Note: Blog updated to reflect the change in Facebook’s terms and conditions We see them all the time in our newsfeed, the ‘Like and Share’ competitions posted by numerous brands on Facebook.  It’s the quick-fix easy option to get a spike in...

Are You a Connector or a Collector on LinkedIn?

by Carole Smith | Jan 15, 2013 | LinkedIn, Online Marketing

Something I get a little prickly about is receiving ‘Invite to Connect’ messages from people on LinkedIn whom I have never met. If I don’t recognise a name, the first thing I do is check the profile of the person sending the invite just in case it’s someone from the...
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  • Your Ego is Losing You Business
    Your Ego is Losing You Business17/11/2022
  • Google My Business
    Google My Business is Being Replaced08/04/2022
  • Marketing for Small Business
    Social Media Marketing: Outsource or DIY02/03/2022
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