I recently audited the social presence of a group of businesses within the travel industry. While the audit was specific to one sector it is a fair representation of many small to medium businesses who similarly use social media marketing to promote their services...
In a nutshell, Social Selling is using the social sites for prospecting and lead generation. The sale itself may not take place on the site although expect the ‘buy’ buttons to roll out soon. There are rumours Twitter is nearly there with their ‘buy’ button and we...
Ciara, can you tell our readers a little about you and how you’ve become known as the ‘Productivity Coach?’ It all started on a holiday in South Africa when I met my husband’s uncle. He delivered Productivity Training to organisations in South...
Note: Blog updated to reflect the change in Facebook’s terms and conditions We see them all the time in our newsfeed, the ‘Like and Share’ competitions posted by numerous brands on Facebook. It’s the quick-fix easy option to get a spike in...
Something I get a little prickly about is receiving ‘Invite to Connect’ messages from people on LinkedIn whom I have never met. If I don’t recognise a name, the first thing I do is check the profile of the person sending the invite just in case it’s someone from the...
